Surviving the Recession to Become Globally Competitive 
In this week's newsletter, we highlight some of the things businesses are doing to survive the recession. The companies in the stories are real businesses that are implementing various strategies in order to survive these turbulent times.
The good news is that businesses have many options to improve their business. The hard part is determining which option is best for your business. Choosing the correct route will be different for every business. However, if you choose the right strategy for your business, you may be able to not only survive the recession, but also become competitive in a global economy.
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How to Sell to a Worldwide Audience Online
Why it is important: Businesses can now take advantage of the web to take their local or regional products national or international. Does your company have a website? Can you use any of these strategies?
This article lists strategies that several large companies are finding success with on the web. Although limited to the categories of general products, handmade goods, and food items, the strategies can be adapted to other business models.
Click here to read the full article.
Video of the Week: Hookah Business Smokin' Why it is important: This family business is much like many other small businesses. Watch this video to find out how they are beating the recession.
The small business in this video focuses on weathering the recession by adapting to international market conditions, modify their supply chain to make it more efficient, the design of their product, communicating with manufacturers.
Click here to watch the video.
 Economic Conditions Snapshot, August 2009: McKinsey Global Survey Results
Why it is important: Although many executives interviewed in this study claimed that economic recovery remained far off, many are optimistic about their prospects and are focusing on growth. Do you see the same things in your country, industry, and company?
The new in a new survey of executives worldwide done by McKinsey gives some positive results. More companies are focused on growth than were in their previous survey, and about 40% expect increased profits over last year. 37% think their nation's economy will be better at the end of the year than 2008, while another 37% think their nation's economy will be worse.
Click here to read the full article.
China: The New Big Oil
Why it is important: The Chinese government knows that its country's demand for oil will only grow in the future, so it is buying oil fields internationally so it can control future distribution. Can your business look to the future and use the current market conditions to pull ahead of competitors as China is doing now?
China is using the huge trade surplus to buy oil fields all over the world in an effort to fund their future use of oil. This seems to be working out well for China because the country is using its trade surplus to buy hard assets like oil to diversify its holdings without destabilizing the dollar. However, the Chinese do lack expertise in complex operations like deep water drilling and liquefying natural gas.
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Video: Designing a New Business Model
Why it is important: One way this high-end interior designer has stayed in business through the recession is by adapting to market conditions and diversifying her business. Could your business do the same.
The interior designer in this video discusses the many times during her professional career when her market disappeared. She says that you must learn to adapt with each phase of business cycle. She is dealing with the recession by seeking government contracts and diversifying her business.
Click here to watch the video.
For Microsoft Innovation, Look to Emerging Markets
Why it is important: With the new competition in the technology industry, Microsoft has had to change the way they make their products in order to compete. However, the company is much more free to be creative in emerging markets because there is not much competition in those markets. Can your business use emerging markets to further your business goals?
Microsoft has been able to innovate in emerging markets because it does not have to defend its current line of business. One example of this is their OneApp software that can turn standard mobile phones into internet-connected devices. The software is designed to use resources in the cloud to enhance its performance. There is still a question of whether or not Microsoft will charge for this program.
Click here to read the full article.
Emerging Markets Are Best Served Locally
Why it is important: This article states that emerging markets are best served by the markets that know them best - their own. Read the article to see if you agree.
As economic recovery expands through the world, domestic demand will increase in emerging markets. One example of this is with Tata motors. The company has produced a tiny $2000.00 car for middle class families. This may be surprising to some people because middle class families in developed countries would want a minivan, but the small car is much safer and more comfortable than the usual motorcycle. Would a US company have designed the same product for the Indian market?
Click here to read the full article.
Ask Our Experts
At IntellaCore we are available to answer any question you may have about the global internet economy. We assist companies to compete and win in today's globalized, Internet economy.
- Is there something that is stumping you about an international aspect of your current marketplace?
- Is there an obstacle that is preventing you from expanding your business into new markets?
- Are you having trouble determining how to use the Internet practically for your business?
Frequently Stated Challenges
- I can't find good, actionable market intelligence to know what is really going on in my marketplace, let alone new markets.
- I need to find a partner in a new market to help me export my product.
- I am trying to find new suppliers to diversify my supply chain or reduce costs.
- My website is not right and is just not executing my business plan for visibility and revenue growth.
- We are overwhelmed trying to manage all of our external distribution, sourcing, and partnering relationships. The relationships are not achieving the goals we set for them.
- We are not a truly collaborative organization where people are working together, sharing information, and propelling the company forward in the best manner possible.
Ask us your question by clicking here.
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Pathfinder Scorecard
What scares business leaders are the blind spots inside and around their companies. Do you know "what you don't know?" Once you know... what are you doing about it? What is your gameplan? How will you execute it?
The Pathfinder Scorecard
evaluates 8 key areas to sustaining
your regional business in this global, Internet economy.
IntellaCore has a unique point of view because we are positioned at the critical crossroads where very few are... that place where the global economy meets the Internet and Communications Technology (ICT)
• Market Awareness
• Market Strategy
• Internet Presence and Activities
• Product/Service Readiness
• Operational Readiness
• Technology Readiness
• Personnel Readiness
• Collaboration
Click here to learn more about the Pathfinder Scorecard
IntellaCore has launched a webinar series to help small and mid-sized businesses. Top 10 Tips will be a twice a month series of 30 minute webinars with specific tips on how to compete and to win in today’s marketplace. Participants can download a whitepaper after the webinar dedicated to the topic of the day.
Top 10 Tips Webinar Series
The next Top Ten Tips webinar will be held on Tuesday, September 15th, at 2:00 PM EST. The topic will be Top 10 Tips for Increasing the Visibility of Your Website. Click here to register.
Top Ten Tips is a series of practical, fact-based webinars using the Path To Success methodology developed at IntellaCore. The webinars are short, hard-hitting, and are always combined with a whitepaper. Each webinar breaks down an important way that a company can increase revenue, reduce costs, and become a sustainable, competitive business.
Are you using your website as a sales and marketing tool? Are your strategies effective? Join this webinar to learn tips and tricks you can use to make more customers and prospects aware of your products and services through your website.
Click here to register. Please enter NEWSLETTER in the Invitation Code text box.
The Top 10 Tips you will learn more about in the webinar are:
- Analyze your website's current traffic
- Research your target audience, and develop relevant keywords
- Review your website design if needed and focus on delivering relevant information to the identified audiences
- Establish an online strategy
- Keep the design of your website simple
- Search Engine Optimize your website
- Ask other relevant sites in your network to link to yours.
- Try to create buzz around your products and company by using social media daily
- Advertise
- Add your website address to your packaged products and business cards
While there are many international experts or technology experts, we are both. IntellaCore has a unique point of view because we are positioned at the critical crossroad where very few are -- that place where the global economy meets the Internet. Based on decades of experience in both International business and Internet-based activity, Path to Success aligns technology to the business plan, internally transforms the operations of the business, and expands their market presence into new domestic, international, and virtual markets.
Intelligent World Archives
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