Open Your Business to the Global Marketplace Our first article in today's newsletter states that soon, every person in the world will be part of a global small business. As we have recently seen, the world has become much more flat and small. That is, it is now much easier to connect with someone who is further than a short car ride away from you. Additionally, all around the world, more people than ever before have access to the Internet and other technological tools. So, while it has become easier to compete, there is more competition than ever before.
If there is more competition than ever before, what can you do to differentiate your business? One step your business could take is building a blog and strengthening your company's internet strategy. Through building a blog, you can prove to prospective customers that you are an expert in your industry or niche, while promoting your company on the Internet. Click here to continue reading.
Every Single Person on the Planet Will Have a Global Small Business
Why it is important: Innovation, technology, global entrepreneurship, sustainability practices, and green initiatives are 5 reasons why every business will become a global business. Is your business focusing on any of these best practices?
This article talks about the shift from traditional small business to global small business, comparing it to the switch from black and white televisions to color TV's. The author's five reasons as to why more businesses are going global - innovation, technology, global entrepreneurship, sustainability practices, and green initiatives - encourages small businesses to expand their market outreach or potentially face extinction.
Click here to view full article.
10 Big Benefits Of A Busy Business Blog (And How To Take Advantage)
Why it is important: Still unsure of how a blog can help your business? Read this article for 10 benefits a blog can bring to your company, along with helpful tips to get started.
This article delves into the benefits of not only creating a blog for your business, but how to get customers to visit the site regularly. It explains everything from how a business blog is quick, easy, and inexpensive, to setup, to how to maintain a successful business blog.
Click here to view full article.
Steering a Small Company Through a Turnaround
Why it is Important: Is your company losing a significant amount of business, despite the potential you see in it? Read this article for advice on how to become successful again.
This article looks at both sides of steering your company through tough times in the economy. On one hand, business owners see so much potential in their company. If a business was once successful, it could be so again. But on the other, businesses are faced with incredible pressures. The author describes one powerful took that help her lead her own company through an economic turnaround: buying-in, or changing your offering. She gave three steps to accomplish this: open honest lines of communication, getting in touch with your target, and creating a diversified vision.
Click here to view full article.
5 Steps to Become a Better Social Media Marketer
Why It is important: You can drive traffic to your sites by properly using social media tools. Read this article to learn about the tools and to learn how to use them.
If you want to be more effective with driving traffic to your website or blog with social media, these five steps will be useful for you. This article covers targeting the right sites, the effect of consistent use of social media, developing content that appeals to your audience, the benefits of networking and helping others, and how to convert the traffic you gain into links and subscribers.
Click here to view full article.
How to Build a Somewhat Successful Blog: 16 Lessons I Have Learned
Why it is important: Read this article to gain practical advice from someone who has a significant amount of experience blogging.
This article explains everything from how to market your blog to why you should monitor and learn from more experienced peoples' blogs. It also demonstrates the significance of first impressions with your blog and why formatting and content matter.
Click here to view full article.
How To: Become an Expert in Your Industry
Why it is important: Become the person that others trust and seek out for help or advice by becoming an expert in your industry. You can build credibility in yourself and in your business as you promote your company.
Being an expert in your field makes you the go-to person for your industry. This article explains how being an expert in your industry can help you establish yourself as an industry leader, get interviews and media coverage, gain access to conferences and speaking invitations, and convert followers to sales.
Click here to view full article.
Airlines Seek Global Allies to Expand
Why it is important: Many companies are now expanding globally. Look at this example of the airline industry and their reasons behind expanding and how they plan to accomplish their global goals. Could your business benefit from global partnerships?
Airlines are thinking of ways to grow again and this time they are teaming up with global partners to expand their international reach. According to this article, all airlines are looking to find international partners, since the domestic market shows little sign of rebounding significantly, at least in the next few quarters.
Click here to view full article.
How to Set Up a Domino Effect of Traffic
Why it is important: Small blogs can leverage social media to direct more traffic to their blog or website than ever before. Read this article to find out how.
With website traffic, if you are lucky, the domino effect can happen on its own, however, to have the best chance of success you will need to purposefully put the pieces in place and push it along to get things started. This article gives a strategy for small blogs to maximize social media marketing and create more traffic.
Click here to view full article.
When Email Is Not Enough: The Immediacy of Communication and Collaboration
Why it is important: Is email becoming obsolete? If so, what will replace it?
Today the properties that made email so attractive for so long are now nearly obsolete. “A few minutes” for a response is so last year. Now people just text and/or call on their cell phones if they want to reach the other person quickly. At the same time, wikis, blogs and social networks have begun to erode email’s document exchange role. The notion of sharing photos or slide presentations using email attachments is becoming antique.
Click here to view full article.
How to Target the Right Social Media Sites
Why it is important: There are many social media sites available today, but which are the right ones for your business? Read this article to learn how to target the perfect social media sites for your business.
This article explores how to chose the social media sites that are right for you and your objective. It encourages you to ask questions like: What type of audience are you writing to? A general audience or a niche? It also encourages you to explore the different social media sites to see what type of content does well on the Internet and how you can use this information to benefit your own blog. It also asks an extensive series of other useful questions that will help you to sift through the vast assortment of social media sites in order to pick the ones that can benefit your business.
Click here to view full article.
Ask Our Experts
At IntellaCore we are available to answer any question you may have about the global internet economy. We assist companies to compete and win in today's globalized, Internet economy.
- Is there something that is stumping you about an international aspect of your current marketplace?
- Is there an obstacle that is preventing you from expanding your business into new markets?
- Are you having trouble determining how to use the Internet practically for your business?
Frequently Stated Challenges
- I can't find good, actionable market intelligence to know what is really going on in my marketplace, let alone new markets.
- I need to find a partner in a new market to help me export my product.
- I am trying to find new suppliers to diversify my supply chain or reduce costs.
- My website is not right and is just not executing my business plan for visibility and revenue growth.
- We are overwhelmed trying to manage all of our external distribution, sourcing, and partnering relationships. The relationships are not achieving the goals we set for them.
- We are not a truly collaborative organization where people are working together, sharing information, and propelling the company forward in the best manner possible.
Ask us your question by clicking here.
Intelligent World Archives
Volume 1, Issue 1
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Volume 1, Issue 4
Volume 1, Issue 5
Volume 1, Issue 6
Volume 1, Issue 7
Volume 1, Issue 8
Volume 1, Issue 9
Volume 1, Issue 10
Volume 1, Issue 11
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IntellaCore is known for bringing the best in class services for companies looking to become globally competitive. Our VAT services continues that strategy.
Value Added Tax (VAT) and similar sales taxes are charged on most goods and services throughout Europe, Australia, Canada, and Japan. In order to encourage trade, this tax can generally be reclaimed by business travelers to these territories.
Unfortunately, many eligible companies do not reclaim this money, even though the sums involved can be quite considerable. In a world where “time is money,” many business people save time and trouble by using a tax reclaim agent. VAT services over 5,000 clients in over 40 countries worldwide from 10 global offices. VATit has the knowledge and experience to successfully reclaim all VAT claims.
Click here to learn more
Pathfinder Scorecard
Every company needs to know its “Path to Success” in executing its business plan and reaching its business objectives. IntellaCore’s Path to Success methodology starts with the Pathfinder Scorecard.
Pathfinder is low risk, high impact, and fast. It is designed to get past the talking so that business leaders can take action, take one step. It was developed from our years of international experience and work in technology projects. To reach good decisions quickly in new relationships, both parties need to make a commitment to execute one task together, and then judge the results.
Pathfinder achieves two outcomes within 3 weeks by taking only 4 hours of leadership time, while IntellaCore performs two weeks of market intelligence research and company analysis.
First, it clarifies the business situation of the company by evaluating and scoring 8 areas of the business from our global, Internet point of view. It concludes by prioritizing actions to take in order to achieve the stated objectives of leadership.
Secondly, it is a confidence building measure that allows IntellaCore and the business leadership to work together in a quick, low risk, and efficient manner. This three week period will demonstrate concretely how IntellaCore performs, delivers, and our ability to share a similar perspective with leadership about the future for the business.
The Pathfinder Scorecard
evaluates 8 key areas to sustaining
your regional business in this global, Internet economy:
• Market Awareness
• Market Strategy
• Internet Presence and Activities
• Product/Service Readiness
• Operational Readiness
• Technology Readiness
• Personnel Readiness
• Collaboration
Click here to learn more about the Pathfinder Scorecard
IntellaCore has launched a webinar series to help small and mid-sized businesses. Top 10 Tips will be a twice a month series of 30 minute webinars with specific tips on how to compete and to win in today’s marketplace. Participants can download a whitepaper after the webinar dedicated to the topic of the day.
Top 10 Tips Webinar Series
The next Top Ten Tips webinar will be held on Tuesday, November 24th, 2009 at 2:00 ET. The topic will be Top 10 Tips to Make Your Business Environmentally Sustainable .
Click here to sign up
Top Ten Tips is a series of practical, fact-based webinars using the Path To Success methodology developed at IntellaCore. The webinars are short, hard-hitting, and are always combined with a whitepaper. Each webinar breaks down an important way that a company can increase revenue, reduce costs, and become a sustainable, competitive business.
Environmental sustainability is one of the big buzz words at the moment. Many businesses are finding that they are saving money by making their business environmentally sustainable. Could your company benefit from taking a few small steps to become environmentally sustainable? Join this webinar to learn about some simple things your company can do to save the earth and reduce costs.
Click here to register. Please enter NEWSLETTER in the Invitation Code text box.
The Top 10 Tips you will learn more about in the webinar are:
- Initiate a recycling program in your office
- Reduce energy consumption
- Make your products as environmentally sound as possible
- Make your company's supply chain more efficient
- Reduce your company's paper consumption
- Offer incentives to employees and customers
- Use technology to decrease your company's carbon footprint
- Continue to search for green products and services
- Work with like-minded companies
- Let people know your company is environmentally sustainable
While there are many international experts or technology experts, we are both. IntellaCore has a unique point of view because we are positioned at the critical crossroad where very few are -- that place where the global economy meets the Internet. Based on decades of experience in both International business and Internet-based activity, Path to Success aligns technology to the business plan, internally transforms the operations of the business, and expands their market presence into new domestic, international, and virtual markets. |
