5 Easy Steps to Build a Blog for Your Business
By now you have probably heard about blogs and somewhat of what they entail. What you may not know is how it can help your business. Many businesses have found that blogs are a great way to express your company's opinions, keep your company in your customers' minds, and create discussion among your readers. Blogs are a social media that can enhance your company's marketing capabilities.
Blogs can attract a larger audience to your business. When used in combination with other social media strategies, like Twitter and LinkedIn, visitors who are attracted to your products or services may be able to find your website more easily. Most blogs are constructed to offer a high degree of search engine access, creating even more chances for consumers to come across your business.
We have compiled five easy steps to start building your own blog.
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5 Easy Social Media Wins for Your Small Business
Why it is important: Don't have a social media strategy in your small business? Don't think social media belongs in a small business? Read this article for some tips about how you can start to implement a social media strategy into your marketing plan. More importantly, set some goals with a few of the tips.
Consumers have reverted back to the days before Industrialization where they need a sense of personalization from businesses large and small. This need has been rekindled by the internet and our ability to find anything we want, especially a distrust for advertising. This article highlights 5 ways businesses can gain trust and that sense of personalization from their consumers through social media.
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6 Tips for Customizing Your Small Business Blog
Why it is important: Are you using the default settings and template designs for your company's blog? Your blog does not have to look like "just another blog." Read this article to learn some easy tips for customizing your company's blog.
While most small businesses have a company blog, not all are using them to their full potential. This article illustrates how to boost the design and implementation of your blog to make it more user-friendly for consumers. With the right plug-ins, your business can be discovered on Google, but if your design is cluttered, your potential customers will be turned off immediately. This article shows how to customize a small business blog so it is professional, productive, and easy to discover.
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5 Rules for Better Web Writing
Why it is important: The same copy you use for advertisements and company flyers may not engage an Internet audience the same way it would attract a reader. Read this article to find out how you can improve your writing for the web.
One of the most overlooked aspects of putting together a website or social media campaign is the copy. Most people assume that you can just copy what works for your print campaign and paste it to your website. However, this is false. The internet is an entirely different medium needing its own care and consideration when advertising your business. Likewise, text is a very important part of the user's experience on the web and this article shows how to use text as an interface for your customers.
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Corporate Weblogs: No Guts, No Glory
Why it is important: Another way a business' blog turns into "just another blog," is when they become cold, impersonal places where a company only posts press releases. Read this article for ideas to improve the content of your company's blog to make it unique and interactive.
In order to stand out, corporations that want to create great blog need courage to break free of traditional thinking. This article talks about everything from personalizing and emotionalizing your Weblog to outright discussing your competitors. This article professes that with a little fervor and backbone, your blog should blow its competition out of the water.
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5 Ways Banks Are Using Social Media
Why it is important: Even though this article is focused on banks, the strategies can be used in many different industries. How can you use these strategies in your social media plan?
Many banks have started using social media and websites to help with everything from mending the financial industry to advertising their latest promotions. This article profiles some banks who have incorporated social media into their marketing and communications in some engaging and effective ways. These banks have discovered and utilized what social media means to the community, returning real value for their institutions.
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Understanding Users of Social Networks
Why it is important: Before you can start using social networks effectively, you should try to understand who actually uses them. Read the article to find out what is important to social media users, their demographics, and how to succeed with a social media strategy.
Harvard Business School professor Mikolaj Jan Piskorski studies the mindset behind social media users and examines how his findings can, in fact, help businesses. He looks what needs the social media fulfills, how men and women use these services differently, and how the newest craze of social media - Twitter - is significantly different from its forerunners such as MySpace and Facebook. Piskorski applies his insight to help companies hone strategies for leveraging these online medias for profit.
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Google Wave: 5 Ways It Could Change the Web
Why it is important: Google Wave may be the future of the Internet. It will be released to a select 100,000 businesses and schools at the end of the month. Read the article to see how can you use it to improve your operations.
This article explores the new "Google Wave," with its game-changing features and their potential applications on business, education, customer service, email, social networking and more. It takes a look at each aspect of this new, forward-thinking application and how it can benefit your business as a whole.
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Tweeting Is More Than Just Self-Expression
Why it is important: This article claims that 1 in 5 tweets include product information. Many Twitter users Twitter to inquire about a product or to provide feedback on a product. Businesses use the "micro-communication" service specifically to build brand awareness, brand knowledge and customer relationships. What is your business Tweeting about?
People are not only using Twitter as a form of social communication, but rather
to convey their feedback, both positive and negative, as they interact with these products and services. Researchers conducted a survey of half a million people examining micro-communicating as an electronic word-of-mouth medium and found that consumers were using tweets to connect with the products. The study determined that Twitter is the next big thing on the web and businesses need to utilize its capabilities in order to stay ahead of the curve.
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Facebook Users to Help Create New Vitamin Water Flavor
Why it is important: Look at this example of how a company is engaging social media users, gathering their input, building stronger relationships with their consumers, and using the experience to improve a product.
Vitamin Water, a pro social media marketing, is handing over the reins of creating its newest flavor to Facebook users. Their latest application of Facebook, dubbed the flavor creator lab, is designed to get Facebookers involved in a crowdsourcing initiative for an all new Vitamin Water flavor that should be on shelves next year. The app is designed not to have Facebookers create their own flavor, but rather lets you monitor social media buzz on the top 10 flavors in contention. This clever use of a popular social media allows Vitamin Water to gain attention by allowing consumers to have a hand in their newest product.
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Small businesses need a backup plan for flu season, federal government says
Why it is important: What will your company do if a number of employees catch the flu? This might be a good time to test your cloud computing strategy, and if you don't have one, you may want to think of one.
With the threat of widespread infection from the H1N1 virus looming over the United States in the next few months, the Federal Government warned that small businesses need to construct detailed contingency in order to avoid closing up shop if the virus hits their place of employment. The Department of Homeland Security and the Small Business Administration distributed a report to chambers of commerce nationwide outlining guidelines for making it through an outbreak.
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Ask Our Experts
At IntellaCore we are available to answer any question you may have about the global internet economy. We assist companies to compete and win in today's globalized, Internet economy.
- Is there something that is stumping you about an international aspect of your current marketplace?
- Is there an obstacle that is preventing you from expanding your business into new markets?
- Are you having trouble determining how to use the Internet practically for your business?
Frequently Stated Challenges
- I can't find good, actionable market intelligence to know what is really going on in my marketplace, let alone new markets.
- I need to find a partner in a new market to help me export my product.
- I am trying to find new suppliers to diversify my supply chain or reduce costs.
- My website is not right and is just not executing my business plan for visibility and revenue growth.
- We are overwhelmed trying to manage all of our external distribution, sourcing, and partnering relationships. The relationships are not achieving the goals we set for them.
- We are not a truly collaborative organization where people are working together, sharing information, and propelling the company forward in the best manner possible.
Ask us your question by clicking here.
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Pathfinder Scorecard
Every company needs to know its “Path to Success” in executing its business plan and reaching its business objectives. IntellaCore’s Path to Success methodology starts with the Pathfinder Scorecard.
Pathfinder is low risk, high impact, and fast. It is designed to get past the talking so that business leaders can take action, take one step. It was developed from our years of international experience and work in technology projects. To reach good decisions quickly in new relationships, both parties need to make a commitment to execute one task together, and then judge the results.
Pathfinder achieves two outcomes within 3 weeks by taking only 4 hours of leadership time, while IntellaCore performs two weeks of market intelligence research and company analysis.
First, it clarifies the business situation of the company by evaluating and scoring 8 areas of the business from our global, Internet point of view. It concludes by prioritizing actions to take in order to achieve the stated objectives of leadership.
Secondly, it is a confidence building measure that allows IntellaCore and the business leadership to work together in a quick, low risk, and efficient manner. This three week period will demonstrate concretely how IntellaCore performs, delivers, and our ability to share a similar perspective with leadership about the future for the business.
The Pathfinder Scorecard
evaluates 8 key areas to sustaining
your regional business in this global, Internet economy:
• Market Awareness
• Market Strategy
• Internet Presence and Activities
• Product/Service Readiness
• Operational Readiness
• Technology Readiness
• Personnel Readiness
• Collaboration
Click here to learn more about the Pathfinder Scorecard
IntellaCore has launched a webinar series to help small and mid-sized businesses. Top 10 Tips will be a twice a month series of 30 minute webinars with specific tips on how to compete and to win in today’s marketplace. Participants can download a whitepaper after the webinar dedicated to the topic of the day.
Top 10 Tips Webinar Series
The next Top Ten Tips webinar will be held on Tuesday, October 8th at 2:00 PM ET. The topic will be Top 10 Tips to Improve Your Company's Supply Chain.
Click here to sign up
Top Ten Tips is a series of practical, fact-based webinars using the Path To Success methodology developed at IntellaCore. The webinars are short, hard-hitting, and are always combined with a whitepaper. Each webinar breaks down an important way that a company can increase revenue, reduce costs, and become a sustainable, competitive business.
Companies are always focused on cutting costs, especially now in this economy. The supply chain is one of the best places for businesses to cut costs. When taking a closer look at the supply chain, companies often find that they can improve their efficiency as well. It is not always who can reduce costs the most, but it is about who has the most flexibility when it comes to their supply chain. Attend this webinar to learn how your company can analyze its supply chain to cut costs and become more efficient.
Click here to register. Please enter NEWSLETTER in the Invitation Code text box.
The Top 10 Tips you will learn more about in the webinar are:
- Analyze your supply chain to know where you stand
- Set goals you will focus on to improve your supply chain
- Build communication and collaboration with members of your supply chain
- Benchmark your operations against competitors
- Review your supply chain management system
- Study your critical suppliers, and diversify your supply chain
- Productivity/Packaging Improvements
- Align your supply chain network with your customers' requirements and expectations
- Automate as many of your company's processes that you can
- Analyze your supply chain continually to improve
While there are many international experts or technology experts, we are both. IntellaCore has a unique point of view because we are positioned at the critical crossroad where very few are -- that place where the global economy meets the Internet. Based on decades of experience in both International business and Internet-based activity, Path to Success aligns technology to the business plan, internally transforms the operations of the business, and expands their market presence into new domestic, international, and virtual markets.
Intelligent World Archives
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